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6 Major Factors To Improve Your SEO

Finding and utilising the best SEO practises for your website is complicated, especially for businesses going online for the first time. If you’re struggling with SEO and you don’t know where to begin, take a look at six major factors that influence SEO rankings.

Finding and utilising the best SEO practises for your website is complicated, especially for businesses going online for the first time. If you’re struggling with SEO and you don’t know where to begin, take a look at six major factors that influence SEO rankings.

#1- Social Media Presence

Staying active on social media and promoting your content through social media posts is a good way to direct organic traffic to your pages. Commit to a routine social media schedule and stay consistent with your presence on each platform you use.

#2- Website Performance

Visitors don’t want to spend precious time waiting for the elements of a site to load, so do your best to set your website up for success. Ensure fast loading times, well-organised content menus, and easy navigation so that your audience can find what they’re looking for fast.

#3- Content Quality

Creating high-quality content that demonstrates your authority on the topics you cover is still one of the most important elements of good search engine optimisation. Be sure to regularly update your written content, use reliable backlinks, and ensure readability through excellent formatting.

#4- Security Features

Secure websites receive better SEO rankings than sites with lacklustre security. Implementing simple security features to protect your audience from malicious contact is a great way to not only improve your SEO ranking, but your reputation as well.

#5- Mobile Accessibility

More people are using smartphones and other mobile devices to surf the web, so designing a mobile-friendly website will surely improve your SEO rankings. Use plugins and website formats that translate well for mobile visitors, as doing so makes your pages more inclusive to a wide audience.

#6- Keyword Usage

Using relevant keywords in your content is crucial when it comes to improving your SEO. However, you’ll need to create content that’s related to those keywords, presents useful information, and doesn’t try to rank for keywords that are too competitive. Try long-tail keywords to carve a unique niche for your site.

If you want to secure high SEO rankings for your website so that you can attract relevant, organic traffic, focus on the above-mentioned points. In addition, feel free to contact Mensa Marketing for professional assistance. Our team can help propel your company’s website to the forefront of search engine results.

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