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A brand story informs customers about who you are. It attaches meaning to your logo and name, values that people will learn to associate with your business. Here's why you should invest in a compelling brand story.
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No matter how much effort you put into charming customers with your product pages and demos, a single negative customer review can chase them off. Meanwhile, if they see heaps of positive words for your company, they’ll feel much more confident about your brand. Read on here to find out more.
Finding and utilising the best SEO practises for your website is complicated, especially for businesses going online for the first time. If you’re struggling with SEO and you don’t know where to begin, take a look at six major factors that influence SEO rankings.
Search engine optimisation is a foundational part of marketing. However, it’s important to stay up-to-date with the latest requirements for ranking high in search engines. Read on here to find out more.
Content marketing is a basic part of any business. Content can share valuable information about a product or service, or can spread a message about your brand. Read on here to find out more.
The ultimate goal of your business website is conversions, so as a business owner, you need to think about how to grow conversions during your website development process. One way to do that is to utilise good design elements that appeal to customers. Here are our favourite ways that your website design can impact your conversions.
