The ultimate goal of your business website is conversions, so as a business owner, you need to think about how to grow conversions during your website development process. One way to do that is to utilise good design elements that appeal to customers. Here are our favourite ways that your website design can impact your conversions.
The ultimate goal of your business website is conversions, so as a business owner, you need to think about how to grow conversions during your website development process. One way to do that is to utilise good design elements that appeal to customers. Here are our favourite ways that your website design can impact your conversions.
If your website isn’t easy to navigate, your customers or clients will get frustrated and confused, which does not lead to conversions! You want your users to find the information they’re looking for easily. You also want your site’s layout to lead them to take the desired action, whether that’s signing up for an email list, making a purchase, or something else.
When we talk about responsive web design, we’re talking about an approach that makes web pages render well on a variety of devices and screen sizes. It is predicted that by 2025, 72% of people will only access the internet from their mobile devices. If your website is only optimized for desktop browsers, you will alienate these potential customers.
Content is a part of website design, too. You want to have relevant content with good SEO, but you also want that content to be easy to read. Post interesting content that gives value to your audience and leads them to think about what they might be interested in learning more about.
Your website’s design should be clear and coherent so that your brand is well-represented across all the pages. It should be cohesive, professional, and visually appealing. Your colour choices play a role here. Harsh contrast and oversaturated colours can be highly distracting. You can use colour theory to achieve an appealing colour palette that makes your customers enjoy looking at their screens while they’re on your site.
Your website design needs calls to action (CTAs). CTAs directly tell your users what to do, and should be present on the majority of your web pages. Make them clear, visible, and stand out from the rest of the content. If you can do that, you will see conversion rates improve as customers are drawn in and encouraged to take the action you want.
At Mensa Marketing, our passionate experts help businesses increase their exposure and conversion rates. We’ve helped companies just like yours move into the next revenue bracket. Contact us today and see what we can do for you!
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