Shoppers and businesses alike love the holiday season. As bells jingle and stores put on red and green decorations, it’s time to embrace the festivities and increase your revenue. Here are the top 5 strategies to boost your online sales over the Christmas season.
Shoppers and businesses alike love the holiday season. As bells jingle and stores put on red and green decorations, it’s time to embrace the festivities and increase your revenue.
Here are the top 5 strategies to boost your online sales over the Christmas season.
Holiday consumer trends shift annually. Take account of holiday statistics and trends so you can use them to your advantage.
Statista shows Australian online Christmas shopping habits changing since 2021. Consumers are making more online purchases, which means that it is a great time to invest in digital marketing to spread awareness of your online business.
At the same time, consumers are doing their holiday shopping earlier than before. 2022 holiday shopping season has begun in November, and you can expect gift shopping to start earlier than December next year as well. Major retailers are pushing early sales—you may want to follow their lead and start promoting Christmas sales early too.
Gift shopping can be a headache. This is the perfect time to send out emails that include gift ideas that are tailored to your biggest demographic. Depending on what product or service you provide, you can customise the gift recommendations as anything from “gift for mom” to “gift for the office”.
Offering improved shipping can make a huge difference and decrease the amount of shopping cart abandonment you encounter. If you sell products that get delivered, November and December are good times to offer free and/or priority shipping options!
It’s 2022. Every business should invest in mobile optimisation to modernise and maintain competitiveness and relevance. Salesforce showed that the majority of online shopping sales on Christmas Day are made via mobile phones. Since mobile devices are becoming more used in online shopping, make sure that your sites are optimized for mobile so different resolution devices can access your shop and checkout without issue.
When selling products, don’t forget to create quality content that generates leads and traffic to your site. Combine effective search engine optimisation and holiday-related content to guide shoppers to purchasing from you.
Want to see growth this holiday season? Mensa Marketing has years of experience helping businesses thrive. Contact us today and see what we can do for your business this holiday season!
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