Google Ads are a great way to increase your brand awareness and increase website traffic. But are they worth it for small businesses that might not have as big of a digital marketing budget, or should you instead invest in search engine optimisation (SEO)?
Google Ads are a great way to increase your brand awareness and increase website traffic. But are they worth it for small businesses that might not have as big of a digital marketing budget, or should you instead invest in search engine optimisation (SEO)?
Google Ads is Google’s advertising solution that operates on a pay-per-click (PPC) model. You only need to pay a fee when someone clicks on the ad, visits your site, or calls your business.
The benefit of Google Ads is that they allow you to take advantage of the Google search algorithm to reach a wider audience more easily. You can also target demographics based on geography, track results with ease, and enjoy other conveniences.
Small businesses often have trouble optimising their marketing budget allocation, and it is entirely understandable. Promoting your business can be difficult, and Google Ads can seem like a gamble because you have to bid for a chance for your ad to be shown instead of guaranteeing your site shows up first in the search results.
Compared to search engine optimisation, Google Ads are typically a better way to drive traffic to your website in the short term. This can be a good choice if your business needs an immediate boost.
However, if you want to see a more significant and sustainable improvement to your brand, it is often a good idea to invest in SEO, not just in PPC ads like Google Ads.
Every business has its unique needs and goals. Instead of picking between SEO and PPC ads (or other marketing methods), getting a digital audit or the help of a professional marketing team is advisable to see what will work best for your business.
Our professional team of marketers at Mensa Marketing can help you perform a comprehensive digital audit of your website. From the landing page to the blog, we can assess what is working for you and what needs work. With the abundance of advertising options out there today, we can help you optimise your ad campaign.
Before diving into any serious marketing investment, we can help you clarify your messaging and value propositions. Reach out to us today via email at admin@mensamarketing.com.au or by phone on (+61) 488 822 234 to book a free consultation.
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