Why Is A Brand Story So Important?
A brand story informs customers about who you are. It attaches meaning to your logo and name, values that people will learn to associate with your business. Here's why you should invest in a compelling brand story.
The SEO (search engine optimisation) landscape is ever-evolving, with different best practices trending depending on the year and the latest search engines web crawler algorithm. Understanding certain tried and true ways to improve your website SEO traffic can help you future-proof your site’s search engine optimisation.
The SEO (search engine optimisation) landscape is ever-evolving, with different best practices trending depending on the year and the latest search engines web crawler algorithm.
Understanding certain tried and true ways to improve your website SEO traffic can help you future-proof your site’s search engine optimisation.
Compared to technical SEO, on-page optimisation may be the easier way to grow your company’s organic traffic at the start.
Using the right keywords can help you reach the top of search engine result pages (SERPs). Since keyword ranking is a vital part of how your website performs in terms of SEO, it can be a good idea to invest in keyword research to ensure your content is relevant and of higher SEO quality.
This means keeping to SEO-friendly web design best practices.
Global mobile website traffic has reached an all-time high, and will likely continue to soar. Search engines like Google emphasise mobile optimisation. Veer your site away from the deadly sins of web design and you can increase your website’s organic traffic!
Here are some steps you can take to garner the attention and appreciation of incoming mobile users:
Having a visible online presence can influence how trustworthy and up-to-date your company is compared to your competitors. The more high-quality interaction you have with your audience, the potentially better your brand awareness.
Other websites that may be willing to work with you or let you post guest content can help you attract more visitors to your site. They may also promote you on their social media.
Social media can be a great way to promote your business and generate more leads. Sharing a variety of content across your social media channels can improve your brand awareness and even invite the attention of influencers who may be interested in collaborating with you.
An internal link is a link to another page on your website in your own content. As long as you do not flood your SEO content with blue links, internal links can improve your overall search engine optimisation, as well as keep your readers on your site for a longer dwell time.
A marketing agency can boost your website traffic following a comprehensive digital audit. Our team at Mensa Marketing is here to help!
You can contact our team at Mensa Marketing via email at admin@mensamarketing.com.au or by phone at (+61) 488 822 234 to book a free consultation today!
A brand story informs customers about who you are. It attaches meaning to your logo and name, values that people will learn to associate with your business. Here's why you should invest in a compelling brand story.
No matter how much effort you put into charming customers with your product pages and demos, a single negative customer review can chase them off. Meanwhile, if they see heaps of positive words for your company, they’ll feel much more confident about your brand. Read on here to find out more.
Finding and utilising the best SEO practises for your website is complicated, especially for businesses going online for the first time. If you’re struggling with SEO and you don’t know where to begin, take a look at six major factors that influence SEO rankings.