Billions of searches are made every day on Google. Many of them are consumers seeking to buy a product, and Google Shopping is there to help them conveniently fill their virtual shopping needs. If you want your business to succeed, consider investing in Google Shopping Ads to boost your website traffic.
Billions of searches are made every day on Google. Many of them are consumers seeking to buy a product, and Google Shopping is there to help them conveniently fill their virtual shopping needs.
If you want your business to succeed, consider investing in Google Shopping Ads to boost your website traffic.
Google Shopping is different from the search engine itself. It is used by users who want to search directly for buyable products. After entering a keyword for a product, a selection of items will appear with valuable details such as product image, name, and price. Shoppers can also see the ratings of the items, allowing them to judge and pick their favourite.
A Google Shopping Ads campaign is a great way to boost e-commerce sales. Businesses can set up a Google Merchant Center account and then choose from various types of Google Shopping ads. You will need to set tax and shipping rules before you can run any Shopping ads.
Google Shopping advertisement campaigns have shown to have a 30% higher conversion rate than other types of ads. You should be able to see improved conversions compared to if you used regular text ads or other kinds of paid-per-click ads.
Google Ads allows you to customize your ad campaign. You can select a bidding strategy between prioritizing for conversions or conversion value or choose the type of ads that serves your business best.
Google Shopping is just one way to market your products. Our professionals at Mensa Marketing can help you perform a comprehensive digital audit of your website. Contact us via email at admin@mensamarketing.com.au or by phone on (+61) 488 822 234 to book a free consultation!
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