Competition is rife in the tech and software industry. Designing a website that satisfies Google’s algorithm and puts you at the top of the page rankings without sacrificing quality content can be challenging.
Competition is rife in the tech and software industry. Designing a website that satisfies Google’s algorithm and puts you at the top of the page rankings without sacrificing quality content can be challenging.
With so many vital components that tech and SaaS companies need to remember when it comes to website design, here are some of the most crucial ones.
Today, acquiring bold and personalised layouts for your website is easier than ever. Unfortunately, this can also bait businesses into overloading their pages with too much information and images. Clutter can turn your customers away before they even read your copy.
When creating your site, utilise sufficient white space to give visitors a place to rest their eyes and guide them towards your quality content. Pick complementary colours and sprinkle in appealing (and appropriate to your target audience) messaging. Lastly, ensure that your content is streamlined and simplified so that it is not too bloated or technical.
Changes in website design and market trends can influence what your website should look like, what functionalities it needs, and more. It is advantageous to do your site design in a way that allows you to make edits without having to rebuild the entire website.
WordPress is a popular backend choice since it has a workable user interface that allows users to add content with ease. Tech and SaaS companies that foresee changing agencies at some point should invest in a website designer that offers flexibility and freedom.
Make it evident at the start of the user journey what exactly your business offers, be it a product or software as a service. This context will stay with the visitor as they continue to browse your site.
After what your company does is clear, a simple top-level navigation bar with dropdown menus can help visitors find the more detailed information that they may be looking for.
A digital audit can help pinpoint what your website is currently lacking.
Our professional team at Mensa Marketing can perform a comprehensive digital audit of your website. From the landing page to the blog, we can assess your likelihood of success and how to increase your chances.
Reach out to us today via email at admin@mensamarketing.com.au or by phone on (+61) 488 822 234 to book a free consultation.
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