Marketing is no longer about how many advertisements you can buy on how big a billboard. Search engine optimisation (SEO) is so critical to the success of software companies. Rather than standing the test of time, websites these days have to withstand the test of Google’s search engine ranking algorithm.
Marketing is no longer about how many advertisements you can buy on how big a billboard. Search engine optimisation (SEO) is so critical to the success of software companies. Rather than standing the test of time, websites these days have to withstand the test of Google’s search engine ranking algorithm.
The digital marketing industry has changed dramatically over the past few decades.
Between the rise and fall of different social media networks and blinding new marketing strategies, there is constant change and disruption. Some changes brew success if you catch them early enough, others quickly turn into obsolete wastes of time.
Investing in software companies SEO means building a path towards long-term success. A path that is reliable despite the uncertainty of the future with its ever-changing marketing landscape.
Google and the Internet are obviously here to stay, and web users—your potential customers—will continue to type keywords into the search bar.
The truth is, everyone has at least heard of SEO. The dream of skyrocketing a website to the front pages of Google is one that is backed by the clear proof that effective software company SEO means drastically increased revenue and leads for any business.
If your business does not understand user intent or implement any search engine optimisation strategies, your traffic and brand presence will fall behind your competitors. Ultimately, this can spell doom for your business in today’s highly competitive market.
One main benefit of good SEO is that it increases your organic traffic. More clicks, more potential customers.
As SEO increases the amount of organic traffic towards your website, your brand presence can increase. Recognition is extremely important in the software industry because it drives success, leads, and conversions. A website that Google’s algorithm sees as trustworthy tends to be more trusted and well-known to your potential customers as well.
Software companies are constantly adapting to changes in consumer habits and marketing trends. SEO is a quintessential marketing strategy every company should consider investing in.
Contact our team at Mensa Marketing for a comprehensive digital audit to help your business improve your online presence and grow conversion rates. You can contact us via email at admin@mensamarketing.com.au or by phone at (+61) 488 822 234 to book a free consultation.
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