If you’re a Melbourne business, you need to be familiar with Melbourne SEO and what the people in your area are looking for. Read on here to find out how to generate more traffic and leads through your site.
As search engine algorithms have gotten more advanced and specific, businesses are waking up to the realisation that without search engine optimisation (SEO), they are at a huge disadvantage for marketing. If you’re a Melbourne business, you need to be familiar with Melbourne SEO and what the people in your area are looking for.
You may already be familiar with standard, global SEO. These strategies will help your website rank against all other websites. Global SEO helps you build your brand’s identity and authority. However, if you are a local business, SEO might not get you the local customers you want. Any business that has a geographical location or serves a specific area will benefit from local SEO.
To know for sure if your business will benefit from local SEO, run a quick google search for keywords related to your business. If a map pack (a map with three physical locations listed) underneath appears, then you can benefit from local SEO.
When you search for something that Google thinks is geographically relevant, the search engine algorithm includes a proximity factor. This takes your location into account, even when you don’t include a city name or “near me” in your search. This means that if your business is in Melbourne, it will hopefully be returned in the first page of search results when somebody in Melbourne searches for the keywords affiliated with your business.
Successful local SEO strategies have other benefits as well. These include, but are not limited to:
Local SEO is highly area-dependent. Melbourne SEO is going to be different from Sydney SEO or even something closer, like Richmond SEO. While the basic principles are the same, your business needs to be on top of what keywords show up in local searches. Setting up a Google Business profile is the first step for improving your business’s SEO strategy.
A dedicated internet marketer can also help significantly. Mensa Marketing’s SEO services can help your business skyrocket to the top of the search results. Our clients see substantial growth and reach for their businesses. Contact us today to find out how we can help you improve your local SEO strategies.
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A brand story informs customers about who you are. It attaches meaning to your logo and name, values that people will learn to associate with your business. Here's why you should invest in a compelling brand story.
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No matter how much effort you put into charming customers with your product pages and demos, a single negative customer review can chase them off. Meanwhile, if they see heaps of positive words for your company, they’ll feel much more confident about your brand. Read on here to find out more.
Finding and utilising the best SEO practises for your website is complicated, especially for businesses going online for the first time. If you’re struggling with SEO and you don’t know where to begin, take a look at six major factors that influence SEO rankings.
