Search engine optimisation (SEO) is an effective marketing strategy for organic growth online. It can be difficult to assess whether investing in SEO is worth it, especially if you are a small business operating in Australia that may have budget constraints. It seems reasonable to balk at the idea of spending thousands on SEO each month and opt for cheap SEO that costs $500 or less a month. Unfortunately, poorly executed SEO is detrimental to your business.
Search engine optimisation (SEO) is an effective marketing strategy for organic growth online. It can be difficult to assess whether investing in SEO is worth it, especially if you are a small business operating in Australia that may have budget constraints.
It seems reasonable to balk at the idea of spending thousands on SEO each month and opt for cheap SEO that costs $500 or less a month. Unfortunately, poorly executed SEO is detrimental to your business.
Cheap SEO agencies or freelancers often advertise bundles that guarantee #1 rankings in record time. They tempt businesses with attractive packages. However, good SEO is labour- and time-intensive, requiring professional expertise and research.
High rankings are not achieved overnight, especially since an effective SEO strategy capitalises on real-time keyword trends and target demographics.
Cheap SEO will not provide your business with high-quality copywriting, link-building, and technical SEO. Their packages tend to produce cookie-cutter content that is not specifically tailored to your industry or brand.
In fact, cheap SEO providers may rely on software or templates to create quick content for you, which ultimately provides you little value and ends up being a waste of money.
There is a risk to using bad SEO practices because poor site optimisation can cause collateral damage. Low-quality SEO content can hurt your brand, both in reputation and in search engine rankings.
If you rely on the services of a cheap SEO provider, the real problem is not that you lose money on the upfront package payment. Cheap SEO hurts brands because it frequently involves using spammy links and other tricks that may lead to short-term results but long-term harm. If a search engine flags your web content as unreliable, this penalises your rankings and means you have to spend additional resources to recover your SEO.
The digital marketing landscape is constantly evolving to adapt to changes in search engine algorithms. A comprehensive digital audit can help you uncover what your business needs to improve its online presence, boost organic traffic, and grow conversion rates.
Our team at Mensa Marketing is here to help! You can contact us via email at admin@mensamarketing.com.au or by phone at (+61) 488 822 234 to book a free consultation for SEO Australia today!
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