Digital Marketing Trends for 2022
From our analysis of a wide set of data across multiple clients and industries,here are the digital marketing trends for 2022 that may affect the optimal way you should approach marketing.
March 22, 2022
From our analysis of a wide set of data across multiple clients and industries,here are the digital marketing trends for 2022 that may affect the optimal way you should approach marketing.
When it comes to digital marketing, there is a multiplicity of little one-percenters that can improve your online advertising and can be the difference between success and failure. It’s well known that one of the primary objectives of marketing is to align the emotions of the prospective buyer or consumer to your brand, as well as retain existing customers. The ability to do so can significantly bolster and improve your online marketing results. One of the easiest and most effective ways to improve your results and create this alignment between brand and customer is psychology.
With the silly season quickly approaching more and more businesses are beginning to look at ways to capitalise on the buying frenzy that is Christmas. Undoubtedly businesses across the board see an increase in sales over this period (if your business doesn’t then please keep reading). Those involved in digital marketing truly love this period as we can flex our creative muscles and run some really unique campaigns.
It may seem quite daunting to your business, especially if you run advertising campaigns on platforms like Facebook, which largely rely on these data points in order to serve optimised advertisements that are actually useful to your prospective clients.
The first thing you have to ask yourself is simple, why has my traffic dropped? This is a straightforward process, so let's break it down together.