An online brand presence is practically mandatory for every startup. While the quality of the website can affect revenue and conversion rates, the existence of a website in the first place makes or breaks startups.
In today’s digital landscape, a technology company website cannot survive poor design and optimisation. Competition will drown your website out, resulting in lower traffic and fewer leads. With the help of some insightful and actionable website tips, you can gain a meaningful edge over your competitors.
The SEO (search engine optimisation) landscape is ever-evolving, with different best practices trending depending on the year and the latest search engines web crawler algorithm. Understanding certain tried and true ways to improve your website SEO traffic can help you future-proof your site’s search engine optimisation.
In the process of website development, a cut corner can result in the entire fabric of the website becoming problematic later on. Cheap websites can turn your potential customers away, pose security risks, and cost you more money in the long run. A cheap website might even be considered worse than having no website at all.
Search engine optimisation (SEO) is an effective marketing strategy for organic growth online. It can be difficult to assess whether investing in SEO is worth it, especially if you are a small business operating in Australia that may have budget constraints. It seems reasonable to balk at the idea of spending thousands on SEO each month and opt for cheap SEO that costs $500 or less a month. Unfortunately, poorly executed SEO is detrimental to your business.
As of 2020, more than 50% of global website traffic comes from mobile traffic. Mobile responsiveness is more critical to a brand’s success than ever.
